Quarter 1, 2020 the world is at the brink of a pandemic, governments are in state of neglect, denial, and few in anticipation of counter action. The signs are on the wall that COVID-19 will impact society as few things have before. Lives of young and old are imminently endangered and governments are yet developing and especially arguing appropriate prevention measures against spread and to protect the public and – not the least – the healthcare heroes. In addition, bureaucratic rules and corporate compliance prevent timely action, causing shortages of medical and non-medical Personal Protection Equipment for the Healthcare Industry and related critical industries, leaving other industries with shortages.

Considering it a noble attempt to fill in the vacuum created by governments in Europe, United States and South America, in order to reduce casualties of this ugly virus that is overcoming us, Aurora Health & Wellness is established. An international business think tank, with members who were approached individually or via their businesses to provide support in PPE supply, naturally combined efforts, to make a bigger and especially faster impact.

As the Corona crisis was just spreading beyond China and the first signs of the later pandemic were being witnessed by the world, the founders of Aurora Health & Wellness were preparing large deliveries for governments and corporate organizations in Europe, USA and South America. In this process, our team gained vast and extensive experience in the supply chain, characterized by constant change of regulations and limitations per country and commercial prices. Profound prequalification was conducted amongst suppliers and local agents, such that our products today are compliant with the most common and renowned codes, regulations and/or certificates, whether national or international. Aurora Health & Wellness works with experts in the field of laboratory and hospital design, aviation and aerospace technology, food and beverage hygiene, as well as in safety, health and wellness.

Aurora Health & Wellness today has a strategic presence in South-East Asia, Middle-East, Europe and North-America and works from three hubs, i.e. companies in the Netherlands and USA, and works under the brand name Forget Me Not Dubai. This global strategic presence allows us to focus on each region and timely supply PPE’s upon demand and provide tailored consultancy where necessary. Our sales model is online retail based as well as Wholesale Business to Business.

Aurora Health & Wellness seeks to improve the life experiences of everyone we engage. And we are excited about doing the same for you.